Bags inspired by meta-cosmic ecological model, retro Shanghai culture, Chinese knot, dopamine healing, urban oasis, accessories with bold color and multi-use, photo wall connecting wonderful moments... These dynamic, novel and cleverly conceived creative design works are the results of the "China Fashion Innovation" youth talent training program jointly launched by COACH and Donghua University.

Recently, DHU×COACH China Fashion Innovation Design Exhibition opened at Donghua University Shanghai International Fashion Science and Technology Innovation Center. The exhibition gathers the creative ideas of 360 young people, expressing the concern of "sustainable fashion", the bold imagination and deconstruction of "digital fashion", the yearning and hope of "better life", in the form of "fun and play fashion", the cultural inheritance and value transmission behind the Chinese fashion elements and the brand spirit of COACH to break through its own display of diversified personality.

"In the face of China's Generation z returning to nature, the pursuit of innovation, fun, cool sustainable lifestyle, we use environmentally friendly plant dyeing methods to reduce industrial pollution, choose sustainable natural smell of new materials instead of traditional leather, the use of seaweed pattern laser cutting low-carbon processing technology, from the perspective of vision, smell, light weight integration of a breathing bag, It's an exploration of ocean conservation pathways." He Xinyue, a member of the sustainable Fashion group "Algae" Initiative and a student majoring in product design at the School of Fashion and Art Design, Donghua University, shared. Wang Jiayi, a fashion communication major from the College of Humanities of the digital fashion group Vefreshed, also shared the idea: "Hide the old and make the new, play together, we combine the multi-scene application needs of contemporary young people's commuting work and sports and social, adopt the millennial style of bold colors, and design a package of products with multiple uses." IN the online promotion, we chose LEGO's combined parts purchasing mode, hoping to create the most in social scene for young people."

In the past year, Donghua students from different professional backgrounds have formed 11 diverse teams to explore the fashion industry chain in the form of mini "creative companies", and the joint mentor team composed of Donghua University, COACH and alumni power has provided support to the students throughout the project cycle. Li Jun, dean of the International Fashion Creative School of Donghua University, said, "The first project 'Guochao Chuang Cheng' has achieved remarkable results, and some outstanding young works have achieved commercial landing and helped the public welfare cause. Through the different perspectives of brands, colleges, industries, teachers and students, this project links the forces of different disciplines, and strives to build a fashion innovation talent training platform, realizing the full complement of advantages of schools and enterprises in innovative and creative talents."

"We are very honored to accompany and help the young fashion creative talents of Donghua University on their dream journey, and sincerely hope that we can continue to connect the forces of all parties, explore more possibilities, and help Chinese fashion to a broader world." "Said Yann Bozec, president of Asia Pacific for Tepesci and president and CEO of COACH China. Previously, COACH has laid a good foundation for talent training cooperation with Donghua University, focusing on creating a fashion innovation talent training platform to encourage young students to explore the fashion industry and provide a stage for realizing their dreams.

At present, Donghua University has carried out in-depth cooperation with enterprises such as Taipexi Group and Tmall Innovation Center, aiming at the future innovation of fashion industry, the integration and mutual learning of various industrial resources, and promoting the cultivation of talents with the integration and open innovation of industry, education and design innovation and the multi-interaction of science and technology, culture and social responsibility.

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