Since last year, under the background of a significant decline in demand for textiles and clothing in Europe and the United States, Australia, as a representative of emerging markets, has become a bright spot in the export of China's textile and clothing market. According to the statistics of the General Administration of Customs, in 2022, China's textile and apparel exports to Australia were 7.8 billion US dollars, an increase of 14.45%. From January to May this year, China's textile and apparel exports to Australia were 3.239 billion US dollars, an increase of 5.77%. In addition, in the first quarter of this year, the retail sales of Australian apparel and footwear stores accumulated 8.88 billion Australian dollars, an increase of 8.8%.

Australia is a member of RCEP, and China's textile and apparel exports to Australia already enjoy zero tariffs. The stable and reciprocal economic and trade relations and the increase of trade convenience make the Australian market with its unique advantages, attracting more and more Chinese textile export enterprises to find development space.

At the 2023 Australia China Textile and Apparel Exhibition held in July, the reporter of China Textile News learned that the reduction in orders caused by weak consumption in the European and American markets has allowed China's foreign trade enterprises to actively go to sea and open up emerging markets by participating in overseas exhibitions to win new customers and new orders. At the same time, the Australian market has a higher affordability of products, compared with the European and American markets, the market features of "small and fine" are prominent, exhibitors generally reflect that although the country's orders are small batches, but the profit margin is generally better than the European and American orders, coupled with its domestic lack of textile and apparel manufacturers, related products mainly rely on imports, With many favorable factors such as an open attitude to China's textile and apparel imports, Australia has gradually become a "potential stock" in China's foreign trade enterprises to explore emerging markets.

After finding out the characteristics of the Australian consumer environment and market, China's foreign trade enterprises are also quite confident about the deep cultivation of this "fertile soil" in Australia.

"Although the order volume of the Australian market is small, it pays great attention to quality, and has high requirements for product technology and quality." Shen Haiyuan, business manager of Jiaxing Diyang Textile Co., LTD., said that although the cost of customers purchasing Chinese products is higher than that of Southeast Asian countries, the advantages of Chinese products in complex processes and stable product quality are beyond doubt, so Australian buyers are more willing to purchase Chinese products.

In addition to the requirements of the process, Australian buyers increasingly value the fast reaction ability of the order receiving enterprise. "Australian textile and apparel market to promote fast fashion products, buyers require the delivery time is generally only 10 days to 20 days, the order enterprises must have a strong market response ability and rapid response ability, looking at the world, China's textile enterprises fast reaction ability has a leading advantage." Shen Haiyuan said.

In style development and style design, Chinese enterprises have also chosen to "vote for their good". In 2023 Australia China Textile and Clothing Exhibition, in response to the consumption preferences of Australian consumers, Beijing Hongbitt Clothing Co., Ltd. exhibited a simple fashion, comfortable and natural all kinds of leisure clothing, Guangzhou Anmeiji Group showed a number of shapewear, swimsuits, yoga sportswear and other products. The group has a production base of 30,000 square meters, and 20 R & D team personnel are engaged in the design of women's underwear clothing combining functional materials and ergonomic design, which can provide professional OEM and ODM services for Australian clothing brands. Guangzhou Mu Yao Clothing Co., Ltd. exhibited a series of creative children's wear products, "Through the exhibition, we have in-depth exchanges with Australian designer brand enterprises, the local children's wear market has a further understanding, which also for the company's future product design and production direction." Liang Anda, head of Guangzhou Muyao Clothing Co., LTD., said that the exhibition added confidence for enterprises to explore the Australian market.

"In addition to the products themselves, the supporting services we provide to maintain customers are becoming more and more perfect." The person in charge of Beijing Hongbitt Clothing Co., Ltd. said that Australia advocates nature and has a slow pace of life, and has no small consumption potential in the field of sports and leisure clothing. In order to maintain customers, the company has set up a business model of marketing centers in Australia and New Zealand, operation centers in Beijing and production centers in Fujian and Ningbo, and has long-term and close cooperation with world famous clothing brands and retailers. The products include all kinds of swimwear, surf wear, yoga wear, functional sportswear, T-shirts, pants and outdoor leisure wear, etc. High quality products have been recognized by emerging markets such as Australia and New Zealand.

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