On the afternoon of October 17, IPX fashion special matchmaking meeting and CLE cross-border exchange matchmaking meeting -IPX clothing and Home textiles was successfully held in Shanghai New International Expo Center.

In order to promote the IP empowered clothing and home textile industry, China Textile Magazine once again held a special matchmaking meeting with the authorized industry branch of the China Play Association, aiming to help enterprises use IP authorization to empower brands and enhance competitiveness.

Xu Hong, president of "China Textile" magazine, Li Ling, deputy secretary-general of China Play Association, director of the secretariat of the Authorized industry branch of China Play Association, and more than 80 well-known clothing and home textile brands and IP authorized brands attended the event. The meeting was presided over by Xiao Ying, vice president of China Textile Magazine.

Li Ling, deputy secretary-general of the China Play Association and director of the Secretariat of the Authorized Industry Branch of the China Play Association, said in his speech that with the upgrading of national consumption and the continuous development of the diversified demand for clothing and home textile products, the combination of the clothing and home textile industry and IP is increasingly close. According to the "2024 China Brand Authorization Industry Development White Paper" data, in 2023, among the licensees' industries, the clothing and jewelry industry accounted for 16.6%, ranking second, and the home textile industry accounted for 5.2%, ranking eighth, and IP authorization has become an effective means to promote the high-quality development of the industry. Bala Bala brand cooperated with Sanrio family, Adidas children's wear series and Disney, the new ANTA×POP MART | MOLLY Paris tour and other successful cases, giving enterprises the confidence to continue adhering to integrated development and open cooperation, give full play to brand authorization, and empower the high-quality development of traditional industries.

Big coffee to share dry goods full

In the current competitive market environment, brand cooperation is not limited to a small scope, but towards the trend of "everything can be co-branded". Under this trend, how do brands choose joint names? How do IP select brands? In order to further reflect the role of IP authorization in enhancing product affinity and differentiation, enhancing brand awareness and goodwill, and broadening the marketing vision and ideas of garment and home textile enterprises, the two parties invited four industry leaders to share experience.

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